Claude Debussy said, “Beauty must appeal to the senses, must provide us with immediate enjoyment, must impress us or insinuate itself into us without any…
VisixOctober 18, 2018
“Attention is a precious commodity,” says digital analyst and author Brian Solis, and this is especially true when considering digital signage and your audience. People…
Debbie DewittJuly 24, 2018
It’s important for universities and colleges to attract students who will not only thrive in the environment provided, but who will also go on to…
Debbie DewittJuly 18, 2018
Back when she was Vice President of Global Media at Twitter, Katie Jacobs Stanton said, “The more up-to-date the information, the more valuable it is.”…
Debbie DewittJuly 10, 2018
Audience engagement is crucial to every organization today – not just connecting with the general public or customers, but the people who work there as…
Debbie DewittJune 26, 2018
In his 1915 book Cities in Evolution, Scottish scientist and pioneering town planner Patrick Geddes said, "Local character… is attained only in course of adequate…
Debbie DewittJune 19, 2018
Digital signage is a huge market – many organizations either have already adopted it or are planning to in the near future. There are lots…
Debbie DewittMay 23, 2018
Calculating ROI Return on Investment (ROI) is a financial term, often calculated using a simple formula: sale profit from an investment minus the cost of…
Debbie DewittMay 16, 2018
Maybe you’ve had your digital signage software for a while and feel pretty proficient at using it. But nothing stays still for long in the…
Debbie DewittMay 8, 2018
While you’ll always be adjusting and tweaking what you put on your digital signs and how you use your screen space, you want to start…
Debbie DewittApril 18, 2018
When asked why their organization has a digital signage system, most people say something like “to inform people about things.” That’s fine as far as…
Debbie DewittApril 10, 2018
Digital signage is awesome! It allows targeted content to be published over a wide physical area. Layouts for digital signs can incorporate lots of attractors…
Debbie DewittApril 4, 2018
There’s a Japanese concept called kaizen – this is continuous improvement, change for the better, now sometimes referred to as “The Toyota Way”. There’s flow…
Debbie DewittMarch 27, 2018
There are several ways to create good-looking messages for digital signage – a designer or design team can use Photoshop and elements of Adobe Suite,…
Debbie DewittMarch 22, 2018
When people are repeatedly exposed to the same stimuli, they stop noticing it. This is a result of something called sensory gating or selective filtering…
Debbie DewittMarch 6, 2018
Social media is a “must have” for any modern organization. Not just because everyone is doing it, but because there are real, measurable communication benefits…
Debbie DewittFebruary 21, 2018
You’ve gotten some important audience feedback through surveys, a walkthrough audit and so on, and now have some valuable information on which of your digital…
Debbie DewittFebruary 20, 2018