Top Benefits of Digital Signage for Universities and Colleges

In today’s digital age, universities and college campuses are turning to digital signage as an effective way to communicate with their students, faculty, staff and visitors. Digital signage software is a versatile content management tool that can be used to provide real-time information, promote campus events and activities, and enhance the overall student experience. In this article, we explore 15 of the top benefits of digital signage for universities and colleges campuses.

Real-Time Information

Whether it’s campus news, emergency alerts or class cancellations, digital signage can quickly and easily disseminate important information to the campus community. By integrating digital signage with other campus systems, you can automate screen updates for events, menu boards, countdowns and more. With digital signage, universities and college campuses can keep everyone informed and up-to-date in real time.

Improved Communication

Digital signage can improve communication among the campus community, making it easier for everyone on campus to stay informed without having to check email or read newsletters. It can also help overcome communication barriers by providing information in a visually appealing and easily accessible way. This can ultimately help to create a more connected and informed campus community.

Increased Engagement

Good campus digital signage can increase student and employee engagement by providing visually appealing and interactive content. By incorporating videos, animations and other interactive elements like QR codes, digital signs can capture the attention of the campus community and encourage them to actively engage with your content.

Events Promotion

Digital signs are one of the most effective ways to promote campus events and activities. Universities and college campuses can easily advertise upcoming events, provide event details and generate excitement among the campus community. This can lead to increased attendance at campus events, which helps build a stronger sense of community.

Enhanced Wayfinding

Digital signage can enhance wayfinding on campus by providing clear directions and maps tied to directories and event schedules. With touchscreens and kiosks, higher learning institutions can provide interactive wayfinding that allows people to easily navigate the campus. This can reduce confusion and frustration among visitors and improve the overall campus experience for everyone.

Improved Accessibility

Digital signage can also improve accessibility on campus by providing information in a variety of formats, such as text, images and videos. Content can be designed to meet ADA guidelines using tools like interactive zoom and voice user interfaces. It can also be used to display information in multiple languages, making it easier for international students and visitors to navigate the campus. This can help to create a more inclusive and welcoming campus environment.

Improved Safety & Security

Digital signage can improve safety and security on campus by providing emergency alerts and safety information pulled from existing CAP (Common Alerting Protocol) applications. Whether automated or manual, universities and colleges can quickly and easily disseminate important safety information to the campus community, instantly overriding screens with alerts and instructions. This can help to keep students, faculty, staff and visitors safe in the event of an emergency.

Increased Student Retention

By providing information on campus resources and support services, digital signage can help increase student retention. Universities and college campuses can promote tutoring services, counseling services and other resources that can help students succeed academically. This can lead to increased student engagement and ultimately improve student retention rates.

Increased Brand Awareness

Digital signage is a great way to promote and increase brand awareness for universities and colleges. By incorporating the university’s logo, colors and branding, screens can reinforce the university’s identity and help create a stronger sense of community. This can also help to attract prospective students and boost enrollment rates.

Revenue Opportunities

Digital signs can also be used to earn income through advertising. Campuses can sell advertising space to local businesses, generating revenue that can be used to offset the cost of the system. Additionally, they can promote campus activities, athletics and branded merchandise, which can help increase event attendance and generate additional revenue for the university or college.


Digital signage is a cost-effective communication tool that can save universities and college campuses money on printing costs. Information can be easily updated and changed, eliminating the need for costly reprints and the manual labor associated with distributing and trashing old communications. Cloud subscription models offer a low monthly price and site licenses are usually available.

Environmentally Friendly

Digital signage is an environmentally friendly option compared to traditional printed signage, posters and flyers. It eliminates the need for paper, ink and waste, making it a more sustainable option for universities and colleges. This can also help to reinforce the university’s commitment to sustainability and eco-friendliness, which can be appealing to current and prospective students.

Easy to Manage

Digital signage is easy to manage, with many systems offering cloud-based management tools that allow for remote updates and content management. This makes it easier for digital signage managers to update content, and ensure information is accurate and up-to-date. It also reduces the need for on-site maintenance, and can help minimize downtime and disruptions.

Customizable & Adaptable

Digital signage is highly customizable and adaptable to a variety of uses and settings. Universities and college campuses can use screens in hallways, classrooms, libraries and computer labs. Screens can be small or large, interactive or static. Digital signs can also be used to display interactive content, such as quizzes and surveys, which can help to increase engagement and provide valuable insights.

Flexible & Scalable

Digital signage provides universities and colleges with the flexibility to have one person managing content, or a whole team. User rights and approval processes are completely customizable, and users can be grouped by campus, college, department or team. Also, a system can start with just one screen and scale up over time as more locations are identified and infrastructure is added.

In conclusion, digital signage is a powerful communications tool that can benefit universities and college campuses in a number of ways. From promoting campus events and improving safety to increasing revenues and cutting waste, digital signage can help create a more engaged and informed campus community. With its scalability and versatility, digital signage is an excellent investment for universities and college campuses looking to improve their communication strategies and enhance the overall campus experience for students, faculty, staff and visitors.

>> Interested in how Visix can help your campus communicate better? Learn more about using our digital signage for colleges and universities here.