Using Digital Signage for Better Safety Communication

Effective safety communication depends on a visible, inclusive safety culture that’s continuously improving. Digital signs can supplement your permanent signage for better safety messaging, higher employee engagement, improved productivity and fewer injuries.

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The Real Cost of Safety

  • Every 7 seconds, a worker is injured on the job
  • 104,000,000 production days are lost due to work-related injuries
  • Over $668 billion is the total annual cost of preventable injuries
  • Average cost of a minor incident is 16x higher than the cost of the preventative measure
  • Average cost of a serious/fatal incident is 48x higher than the cost of the preventative measure

What Workers Say

  • Approximately one-third of workers in high hazard industries do not believe safety is valued
  • 50% say safety meetings are held less often than they should be
  • 39% think management does the minimum required by law to keep employees safe
  • 36% say safety takes a backseat to completing job tasks
  • 30% say they are too afraid to report safety issues

ROI of Good Safety Culture

An effective safety and health program can save $4-6 for every $1 invested.

  • Positive public image: Employers want their employees, customers and the public to view them as safety minded, health conscious and sustainable
  • Compliance with regulations, laws and standards: Non-compliance can be disastrous and cost an organization financially and in public perception
  • Cost savings: Environmental health and safety (EHS) programs can reduce costly worker injuries and incidents, allowing companies to reduce expenses related to medical care, paid time off, litigation and disaster mitigation
  • Increased operational efficiency: An organization-wide focus on safety leads to higher worker productivity, which drives short-term revenue growth and supports long-term sustainability
  • Improved employee satisfaction: Recruiting and retaining top talent is easier for organizations that provide safe and comfortable workplaces, care for employee wellbeing and protect the environment

Benefits of Engagement

Organizations with higher engagement scores had 70% fewer safety incidents compared to those with low engagement. They are also:

  • 5x less likely to have a safety incident
  • 7x less likely to have a lost-time safety incident

Quick EHS Tips for Employers

  • Prioritize safety: Have protocols in place and don’t take shortcuts!
  • Reduce stress: Ensure employees aren’t overtaxed or insecure
  • Train everyone: Educate each employee on all risks and procedures
  • Request input: Give employees a voice in your safety program
  • Use leading indicators: Track systems, operations and behavior

Quick EHS Tips for Employees

  • Stay alert: Be aware of your surroundings at all times
  • Dress for safety: Always wear, clean and maintain your PPE
  • Use the right tools: Know your tools and machines thoroughly
  • Love your body: Take breaks and maintain correct posture
  • Be diligent: Report violations and unsafe conditions immediately

Benefits of Digital Signage Over Printed Safety Signs

  • Eye-catching: bright, animated screens draw attention
  • More real estate: show more messages, more often
  • Centralized: manage messages and schedules from a single app
  • Targeted: assign different messages to different screens
  • Immediate updates: schedule and publish in minutes
  • Emergency alerts: override every screen or selected screens

Stats that Prove Digital Signage Works

  • Digital signs capture 400% more views than static signs
  • People process visuals 60,000x faster than text
  • 63% of people say digital signs capture their attention
  • Messages on digital signs have a recall rate of 83%
  • Digital signage for safety reduces workplace injury by 20%

Types of Messages

  • Safety tips, notices and reminders
  • Procedures and processes
  • Training and certification opportunities
  • Realtime KPIs, lagging and leading indicators
  • Wellbeing and motivational messages
  • Company news, HR notices and more

Message Tips

  • Keep text clear and concise
  • Use standardized colors and symbols
  • Use photos and animation to draw the eye
  • Show for shorter periods, more often
  • Consider subscriptions to save time
  • Refresh designs regularly to avoid tune-out

Sources:

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