Using Digital Signage for Better Safety Communication

Effective safety communication depends on a visible, inclusive safety culture that’s continuously improving. Digital signs can supplement your permanent signage for better safety messaging, higher employee engagement, improved productivity and fewer injuries.

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The Real Cost of Safety

  • Every 7 seconds, a worker is injured on the job
  • 104,000,000 production days are lost due to work-related injuries
  • Over $668 billion is the total annual cost of preventable injuries
  • Average cost of a minor incident is 16x higher than the cost of the preventative measure
  • Average cost of a serious/fatal incident is 48x higher than the cost of the preventative measure

What Workers Say

  • Approximately one-third of workers in high hazard industries do not believe safety is valued
  • 50% say safety meetings are held less often than they should be
  • 39% think management does the minimum required by law to keep employees safe
  • 36% say safety takes a backseat to completing job tasks
  • 30% say they are too afraid to report safety issues

ROI of Good Safety Culture

An effective safety and health program can save $4-6 for every $1 invested.

  • Positive public image: Employers want their employees, customers and the public to view them as safety minded, health conscious and sustainable
  • Compliance with regulations, laws and standards: Non-compliance can be disastrous and cost an organization financially and in public perception
  • Cost savings: Environmental health and safety (EHS) programs can reduce costly worker injuries and incidents, allowing companies to reduce expenses related to medical care, paid time off, litigation and disaster mitigation
  • Increased operational efficiency: An organization-wide focus on safety leads to higher worker productivity, which drives short-term revenue growth and supports long-term sustainability
  • Improved employee satisfaction: Recruiting and retaining top talent is easier for organizations that provide safe and comfortable workplaces, care for employee wellbeing and protect the environment


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Benefits of Engagement

Organizations with higher engagement scores had 70% fewer safety incidents compared to those with low engagement. They are also:

  • 5x less likely to have a safety incident
  • 7x less likely to have a lost-time safety incident

Quick EHS Tips for Employers

  • Prioritize safety: Have protocols in place and don’t take shortcuts!
  • Reduce stress: Ensure employees aren’t overtaxed or insecure
  • Train everyone: Educate each employee on all risks and procedures
  • Request input: Give employees a voice in your safety program
  • Use leading indicators: Track systems, operations and behavior

Quick EHS Tips for Employees

  • Stay alert: Be aware of your surroundings at all times
  • Dress for safety: Always wear, clean and maintain your PPE
  • Use the right tools: Know your tools and machines thoroughly
  • Love your body: Take breaks and maintain correct posture
  • Be diligent: Report violations and unsafe conditions immediately

Benefits of Digital Signage Over Printed Safety Signs

  • Eye-catching: bright, animated screens draw attention
  • More real estate: show more messages, more often
  • Centralized: manage messages and schedules from a single app
  • Targeted: assign different messages to different screens
  • Immediate updates: schedule and publish in minutes
  • Emergency alerts: override every screen or selected screens

Stats that Prove Digital Signage Works

  • Digital signs capture 400% more views than static signs
  • People process visuals 60,000x faster than text
  • 63% of people say digital signs capture their attention
  • Messages on digital signs have a recall rate of 83%
  • Digital signage for safety reduces workplace injury by 20%

Types of Messages

  • Safety tips, notices and reminders
  • Procedures and processes
  • Training and certification opportunities
  • Realtime KPIs, lagging and leading indicators
  • Wellbeing and motivational messages
  • Company news, HR notices and more

Message Tips

  • Keep text clear and concise
  • Use standardized colors and symbols
  • Use photos and animation to draw the eye
  • Show for shorter periods, more often
  • Consider subscriptions to save time
  • Refresh designs regularly to avoid tune-out


Download our free infographic to see the benefits of better safety communications

Download our white paper for more: Drive Change & Improve Productivity with Digital Signage for Manufacturing Facilities