Effective safety communication depends on a visible, inclusive safety culture that’s continuously improving. Digital signs can supplement your permanent signage for better safety messaging, higher employee engagement, improved productivity and fewer injuries.
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The Real Cost of Safety
- Every 7 seconds, a worker is injured on the job
- 104,000,000 production days are lost due to work-related injuries
- Over $668 billion is the total annual cost of preventable injuries
- Average cost of a minor incident is 16x higher than the cost of the preventative measure
- Average cost of a serious/fatal incident is 48x higher than the cost of the preventative measure
What Workers Say
- Approximately one-third of workers in high hazard industries do not believe safety is valued
- 50% say safety meetings are held less often than they should be
- 39% think management does the minimum required by law to keep employees safe
- 36% say safety takes a backseat to completing job tasks
- 30% say they are too afraid to report safety issues
ROI of Good Safety Culture
An effective safety and health program can save $4-6 for every $1 invested.
- Positive public image: Employers want their employees, customers and the public to view them as safety minded, health conscious and sustainable
- Compliance with regulations, laws and standards: Non-compliance can be disastrous and cost an organization financially and in public perception
- Cost savings: Environmental health and safety (EHS) programs can reduce costly worker injuries and incidents, allowing companies to reduce expenses related to medical care, paid time off, litigation and disaster mitigation
- Increased operational efficiency: An organization-wide focus on safety leads to higher worker productivity, which drives short-term revenue growth and supports long-term sustainability
- Improved employee satisfaction: Recruiting and retaining top talent is easier for organizations that provide safe and comfortable workplaces, care for employee wellbeing and protect the environment
SAFETY MESSAGES SUBSCRIPTION
Get a new visual every weekday to keep your staff motivated and healthy. You also have access to over 200 free message designs covering a range of topics from holidays and inspirational quotes to trivia and stress relief tips.
Benefits of Engagement
Organizations with higher engagement scores had 70% fewer safety incidents compared to those with low engagement. They are also:
- 5x less likely to have a safety incident
- 7x less likely to have a lost-time safety incident
Quick EHS Tips for Employers
- Prioritize safety: Have protocols in place and don’t take shortcuts!
- Reduce stress: Ensure employees aren’t overtaxed or insecure
- Train everyone: Educate each employee on all risks and procedures
- Request input: Give employees a voice in your safety program
- Use leading indicators: Track systems, operations and behavior
Quick EHS Tips for Employees
- Stay alert: Be aware of your surroundings at all times
- Dress for safety: Always wear, clean and maintain your PPE
- Use the right tools: Know your tools and machines thoroughly
- Love your body: Take breaks and maintain correct posture
- Be diligent: Report violations and unsafe conditions immediately
Benefits of Digital Signage Over Printed Safety Signs
- Eye-catching: bright, animated screens draw attention
- More real estate: show more messages, more often
- Centralized: manage messages and schedules from a single app
- Targeted: assign different messages to different screens
- Immediate updates: schedule and publish in minutes
- Emergency alerts: override every screen or selected screens
Stats that Prove Digital Signage Works
- Digital signs capture 400% more views than static signs
- People process visuals 60,000x faster than text
- 63% of people say digital signs capture their attention
- Messages on digital signs have a recall rate of 83%
- Digital signage for safety reduces workplace injury by 20%
Types of Messages
- Safety tips, notices and reminders
- Procedures and processes
- Training and certification opportunities
- Realtime KPIs, lagging and leading indicators
- Wellbeing and motivational messages
- Company news, HR notices and more
Message Tips
- Keep text clear and concise
- Use standardized colors and symbols
- Use photos and animation to draw the eye
- Show for shorter periods, more often
- Consider subscriptions to save time
- Refresh designs regularly to avoid tune-out
Sources:
- National Safety Council Staff Engagement Infographic 2018
- National Safety Council Business Case Infographic 2018
- National Safety Council Injury Facts | Work Injury Costs (injuryfacts.nsc.org)
- OSHA Q & As for Small Business Employers
- American Society of Safety Professionals (assp.org/advocacy/roi-of-safety)
- Visix 15 Real-World Stats that Prove Digital Signage Works Infographic
