Buying digital signage is a complicated process and a hefty investment, and it requires thorough planning for all of the technology, processes and staff that will be involved before, during and after the purchase. You’ll need to think about installation, maintenance and how people will interact with the system on a daily basis.
It’s important to understand the possible pitfalls of the process to avoid them. Some of the most important considerations are:
- Setting realistic budgets
- Long-term planning
- Building a team
- Software and hardware
- Networking and IT
By working through all the possible pitfalls, you can save yourself time, money and frustration down the line. One of the most important ways you can set up success is to build a strong, invested team of people who care about communications. Without having all of the relevant stakeholders involved from the start, you risk missing important infrastructure, communications and creative input.
Need some advice on purchasing digital signage? We can help. In the meantime, grab our infographic to read about the most common mistakes people make when buying digital signage solutions, and how you can avoid them: