8 Advantages of a Digital Directory

When people visit your venue, you want to make them immediately welcome and help them find their way quickly and easily. Unlike static plaques or sign boards, a digital directory gives both you and your visitors more options. Here are just eight of the benefits:

1. Attention: Digital displays capture 400% more views than static signs. Also, messages on digital signs have a recall rate of 83%.

2. Wayfinding: You can easily combine a digital directory with maps and turn-by-turn directions to help people navigate your venue.

3. Interactivity: Offer more than just a digital directory – let people use touchscreens to browse through venue info, take surveys and more.

4. Visitor Experience: Letting visitors interact with screens and kiosks to find info on their own deepens the visitor experience.

5. Advertising: Because you can rotate messages on screens, your digital directory can double as ad space for your property and tenants.

6. Updates: Using digital signage software that pulls tenant info from a source like Excel, anyone can update listings quickly, and info will automatically update on screens.

7. Refresh: Change the look of your digital directory by simply pushing a new design to screens. No reprinting and replacing signs.

8. Expansion: As your venue grows, you can easily add more displays to show your digital directory, wayfinding maps and more.

Our Directory Kit gives you templates for directories tied to Excel, XML and JSON. Get both 16:9 and 9:16 designs that let you tie to your preferred data source, and customize your logo, background, font and text styles. You can use your directory fullscreen or in a message playlist on screens showing other content.

If you’re interested in a fully customized digital directory, whether static or interactive, our award-winning creative team can help. Contact us to get started today.

Download our free infographic to see the top 8 advantages of digital directories over plaques.