The Business Case for Digital Signage

We see digital signage at airports, bus stops, banks and restaurants every day, but many businesses are still unsure about the benefits for organizational communications. Our digital signage white paper explains this popular technology and its benefits in detail.

If you want to communicate with people, they have to pay attention to you. You can put your messages out there, but if people don’t receive them, or don’t notice them, they’re pointless. TVs and computers have trained people to look at screens for information, so digital signage is a natural choice to reach large audiences. It’s visually better than static ways of delivering content, like email, printed posters, and bulletin boards, because:

  • screens are bright and show motion
  • sound can be added to draw attention
  • multiple things can be shown on a screen at once
  • what’s on the screen can be changed throughout the day
  • it’s cheaper than print for big audiences

In our digital signage white paper, we go into more examples and cover the following topics:

  • What is digital signage?
  • How it works
  • Why you should use it – bottom line results, paper and cost savings and more
  • How you can use it in different environments