For your digital signage to be successful, it’s crucial that you get buy in at every level. Simply launching the system and handing out passwords isn’t enough. If someone doesn’t “own” the system and content, your digital signage becomes an orphan. Read our free white paper about managing digital signage best practices to learn how to avoid common mistakes.
Often, one team is responsible for buying the system, and then they hand it over to others who may not have any idea what to do with it. That’s why consulting and training for everyone involved is critical – both at the initial launch and on a regular basis – in order to stay abreast of new technical features as well as get creative inspiration once in a while.
It’s essential to publish fresh, exciting content on a daily basis, so you need to have a solid plan of who does what. In this paper, we cover best practices for managing digital signage, like:
- Who does what
- Naming conventions for digital signage
- 10 Steps to digital signage policies
- Best practices for message scheduling
- Best practices for playlists and layouts
- 6 Tips for training new digital signage contributors
- Common mistakes