13 Steps to Successful Digital Signage

Digital signage has been proven to be an effective tool for organizational communications, but planning a system can be daunting. Read our digital signage white paper for advice on the top things to consider before you shop, when choosing your system and for maintaining momentum.

To communicate with people, you have to get their attention. Our love of TV and computers has trained us to look at screens for information. And since the advent of smartphones, we rely on digital sources for updates, so digital signage is a natural choice for reaching large audiences.

With a well-designed system you can deliver messages, schedules, news, weather and alerts across your organization. Welcome visitors, show wayfinding, post daily announcements and update schedule changes on screens in just a few clicks. What you show is really only limited by the amount of content you can imagine and create.

Considering all of the variables for a digital signage solution can seem overwhelming, but taking the time to define your goals and understand your options is well worth the effort, and can save time and money in the long run:

  • Who should be involved?
  • What will we put on the screens?
  • What does a system include?
  • What’s the best way to roll out the system?
  • How do we keep people interested?
  • Are there ways to measure ROI?

In our 13 Steps to Successful Digital Signage white paper, we’ll walk you through each of these topics, explaining the issues you may face and how to deal with them.