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Keys to Audience Engagement and Motivation

Studies show that effective communications that drive audience engagement increase productivity, foster a sense of community and make all of your stakeholders more satisfied. When people see a direct connection between what they do every day and the company’s goals, they have a greater commitment to getting the job done. When students and visitors feel more included, they’ll actively participate in your activities and become more loyal to your organization.

To motivate and drive change, you need to ensure everyone understands how they affect the overall organization and inspire them to reach your goals.

According to that same Gallup poll, engagement through effective communications drives:

  • 21% higher productivity
  • 22% higher profitability
  • 10% higher customer ratings
  • 37% lower absenteeism
  • Up to 65% lower turnover
  • 48% fewer safety incidents
  • 41% fewer quality defects
  • 28% less shrinkage

If you’re at a college campus, hospital or local government, it’s also important to foster a sense of community and improve the on-site experience for students and visitors through good communications, in addition to engaging your employees. For your external audiences, better engagement can result in:

  • Improved visitor experience
  • Higher involvement
  • Increased event attendance
  • More retail sales
  • Increased feeling of community
  • Improved safety

Regardless of the setting, you want to boost morale, build trust and increase productivity. But this isn’t only about making people feel included – this is a bottom-line imperative. In our white paper, we’ll take you through the steps for engaging and motivating your audience with digital signage:

  • Why Engagement Matters
  • Types of Engagement
  • Why Digital Signage?
  • Keys to Engagement with Digital Signage
    • Use Attractors to Grab Attention
    • Target Viewers with Campaigns
    • Design Beautiful Content
    • Call Your Audience to Action

DOWNLOAD THE WHITE PAPER