Are you struggling to figure out how to truly engage your audience? Learn some of the secrets of integrating content marketing with your digital signage system. In this 30-minute content marketing webinar, we’ll talk about how you can use content marketing:
- as part of your overall communications strategy
- to attract and retain an audience
- to change or influence behavior
We’ll address these common communications challenges:
- Getting the audience involved
- Getting the audience to act
- Measuring audience response
Content marketing is about engaging your audience and getting them to take action. This is a strategy that parallels your digital signage goals, so we’ll cover:
- Align with your other marketing efforts
- Deliver consistent messaging
- Categorize content
- Motivate people to act
- Promote, protect and strengthen your brand
- Engage effectively
- Research your audience
- Provide accurate, timely information
We’ll give step-by-step directions:
- Conduct surveys to find out what people want to see on the screens
- Observe how your audience uses the system
- Craft the story around your audience’s interests
- Encourage direct contact through targeted messaging
- Create your content to meet your goals and audience preferences