You care about what you measure. So, if you aren’t measuring the success of your digital signage, it can easily become orphaned or ignored. In this free digital signage webinar, we lay out exactly why you need to measure ROI for your messages and how to do it.
Ellyce Kelly, Visix Communications Consultant, will goes through the following items in detail using real-world examples:
- Understanding the messaging process
- The 6 Ds of digital signage messaging
- Measuring overall success
- Measuring tactical success (with 8 easy tools)