Managing digital signage starts with clear ownership of the project from day one.
For your digital signage to be successful, it’s crucial that you get buy in at every level. Simply launching the system and handing out passwords isn’t enough. If someone doesn’t “own” the system and content, your digital signage becomes an orphan.
Often, one team is responsible for buying the system, and then they hand it over to others who may not have any idea what to do with it. That’s why consulting and training for everyone involved is critical – both at the initial launch and on a regular basis – in order to stay abreast of new technical features as well as get creative inspiration once in a while.
It’s essential to publish fresh, exciting content on a daily basis, so you need to have a solid plan of who does what.
Join us for a discussion of best practices for managing your digital signage system through well-planned roles and policies. We’ll answer these questions:
- Who are the key personnel needed to manage a successful digital signage system?
- What are their responsibilities?
- What AxisTV roles and privileges can be assigned based on user responsibilities?