When employees feel engaged and included, they have a greater commitment to getting the job done, trust managers’ decisions more readily and have higher morale. This lets your organization run more smoothly and increases productivity. Corporate communications are the bedrock of employee engagement, and today, there are lots of technology tools to help you reach out to everyone in the organization. It’s important that you understand how to maximize the impact of each one:
- Digital signs
- Social media
- Collaboration tools
- Scheduling software
A lot of the advice in our infographic follows common sense principles for any communication. You may need to tweak your processes and policies for each medium, but there are some basics that apply across all channels:
- Keep messaging clear and concise.
- Never make people dig for the information.
- Try to anticipate and answer questions.
- Use text and images that will attract attention.
- Have policies of what’s acceptable and what’s not.
- Ensure communications are professional and inclusive.
- Make it easy for people to participate and interact.
- Have a feedback system in place.
Need some advice on how to engage employees? We can help. In the meantime, here are seven tips to better use technology tools for corporate communications: