14 Things Digital Signage Can Do For You

Digital signage can do a lot of different things – inform, educate, alert, entice and engage your audiences, whether they’re employees, students, visitors or customers. Here are just a few of the things digital signage can do for you.

  • Reach more people.
    • Digital signs draw more attention than email.
    • People remember visual info better than text.
  • Be greener.
    • Save print resources and waste.
    • Make digital comms part of your sustainability efforts.
  • Save time.
    • Create content once and schedule it everywhere
    • Messages drop off the schedule automatically.
  • Unify communications.
    • Centralize comms management and design across all locations.
    • Use templates and content approval processes.
  • Target different audiences.
    • Choose where to show content, down to the individual screen.
    • Blend of localized content with news from HQ.
  • Automate everyday info.
    • Pull info from external sources for events, weather and more.
    • Set them up once and they’ll update automatically.
  • Support health and safety.
    • Show safety tips, health and wellness reminders.
    • CAP notices can automatically trigger alerts on screens.
  • Show real-time metrics and KPIs.
    • Use data visualizations to show progress toward goals.
    • Pull data from Excel, XML, JSON and the web.
  • Share kudos and recognition.
    • Show appreciation on your big screens.
    • Set up peer-to-peer recognition templates.
  • Improve space management.
    • Use room signs to show schedules at the room.
    • Pull the data right from your own calendar app.
  • Improve the customer experience.
    • Welcome customers by name on screens.
    • Offer multi-lingual interactive kiosks.
  • Improve the visitor experience.
    • Offer wayfinding, directories, donor boards and more
    • Use touchscreens, voice interactivity or QR codes.
  • Reduce wait times.
    • Allow on-screen browsing or ordering.
    • Show queuing data to reduce perceived wait times.
  • Increase revenues.
    • Advertise new products, special offers and loyalty programs.
    • Sell ad space to nearby vendors, partners or industry associations.

If you want more ideas for what to show on digital signage, download our free Masterclass Content Guide here.

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