Effective communication involves not only the message itself, but also the medium that carries and delivers it. Digital signage doesn’t just mean big screens in the lobby anymore. Many software applications now let you deliver your digital signage content to smartphones, tablets and webpages.
Truly targeted messaging means publishing communications whenever and wherever your audience needs to receive them. The more precise yet flexible your delivery methods, the more likely you are to capture your viewers’ attention and increase readership and interest.
Most organizations have exploited print, email, internet and intranet to their limits. At one time, email was the biggest advancement in communication. Today, spam filters and sheer volume have virtually crippled email’s effectiveness. Digital signage, while valuable, depends on viewers paying attention to displayed information as they pass by. Why wait for your audience to come to you?
New technology in portable devices is making it easy and affordable to send messages to personal electronics such as smartphones, tablets and laptops. Incorporating simple solutions into your messaging system will allow you to take advantage of these tools and ensure your notices are not lost in the clutter.
Resources for mobile communications are often an easy add-on to existing messaging systems – usually a software upgrade, a content server and some number of publishers. Technology can also be purchased without an existing messaging infrastructure. No complicated, expensive digital signage or audiovisual integration investment is necessary.
Consider just a few of the tangible advantages of mobile messaging:
- Targets receive messages on the go
- There are no spam filters
- You can allow users to opt-in or use IT policies to enforce participation
- Create RSS strings that can be read anywhere
- Deliver not only text, but also high resolution images
- Limit reliance on, or reinforce, digital signage communications