Weather is the second most popular piece of content you can put on your screens. (The first is date and time.) Everyone wants to know what the forecast is, and digital signage weather is a perfect way to engage your audience and attract attention to screens so your audience sees your important messages.
One of the main advantages of putting weather in your playlist is that it creates auto-updating digital signage messages, so you only have to format it once and then it will update all on its own. You can also plug a weather module into your overall screen layout, if you want it to be visible all the time.
Weather is easy to integrate into AxisTV. Once the weather adapter has been configured by your system administrator, the data will be available to create both auto-updating messages and tickers.
For a message, you simply choose your background, location, timeframe and the weather elements you want to show up. After a little formatting, your message is done and ready to be scheduled.
The weather ticker pulls the same data, and follows the same process without the background selection.
AxisTV’s standard weather adapter pulls data from the National Weather Service (NOAA). Another option is to employ a premium weather module using animated data from AccuWeather. We all know that animation equals attention, and most people today are used to seeing their weather icons animated on screens, smartphones and webpages.
AccuWeather delivers the best-looking weather graphics, and our AccuWeather modules are formatted specifically for digital signage. They still allow you to choose the location and timeframe for your forecast – you can show current conditions or a five-day forecast, and the background can be customized to match your theme or layout.
Why not show beautiful, localized weather data on your digital signage to engage viewers and maximize the impact of your messages?