Incorporating video is an easy, effective way to capture attention. This is especially important when you’re trying to pull focus to digital signage in bustling, high-traffic areas. And as we know, if you don’t grab attention, your signs aren’t doing their job.
Video on digital signs draws the eye of onlookers, and juxtaposing video near static communications will ensure higher readership rates for messages.
Sophisticated viewers are accustomed to getting information from TV, web and mobile video sources: 9 out of 10 Americans say that television is their primary news source. Including video clips or streaming programs that are targeted to your audience is a sure way to peak their interest and influence viewing patterns.
Video topics might include:
- Welcome video in lobbies/reception
- Safety videos
- Training presentations
- News and sports channels
- Entertainment programs
- Recruiting videos
- Town Hall addresses
- Lifestyle spotlights
- Community appeals
- Product demonstrations
- Special promotions
- YouTube channels
- Targeted programming
Video is the best medium for communicating a large amount of information or a complex idea in a short timeframe. It has been shown that there is a 51% greater understanding of a subject through video. It’s largely effective because it engages the audience on a number of levels: visually, emotionally and analytically. Images, motion and audio are combined in video to provide more impact than any of these components would if presented alone.
There are a multitude of advantages to using video in conjunction with static communications: speed, aesthetics, impact and influence being just a few.
Combining video topics with creative messages is a great way to produce attention-grabbing and attention-keeping communications.