Creative Content: Poetry in Motion

Need some new creative content? Here are four ideas for fun and engaging digital sign messages:

1. Haiku

A Haiku and you
Add a bit of poetry
To your signage scene

OK, so that’s not a great haiku, but the idea here is that culture and creativity make for great signage. Haiku is a 17-syllable verse form consisting of three metrical units of 5, 7, and 5 syllables.

The haiku form lends itself well to signage due to its relative brevity, but other short forms of poetry will work well on screens, too.

2. Riddles

Q: What occurs once in a minute, twice in a moment and never in one thousand years?
A: The letter M

People like to be teased with bits of information that pique their interest. Why not show a riddle on one message and follow up with the answer further down the playlist?

This is a terrific way to get people to watch your digital signs, and sandwiching an important notice between the riddle and the answer might ensure more people see your announcement.

3. Jokes

Helvetica and Times New Roman walk into a bar.
“Get out of here!” shouts the bartender. “We don’t serve your type.”

Just like the two previous ideas, short jokes are a great attention-getter and they can be split into two separate messages – joke and punchline. People also like to learn jokes so they can tell them later, and short jokes are the easiest to remember, so keep them brief.

Everyone likes a good joke, and making people laugh is a great way for your audience to form positive associations with your digital signage.

4. Limericks

There once was a digital sign
That showed weather to all those in line
It started to rain
But then the sun came
And everything turned out just fine

A limerick is a five-line poem with a distinctive rhythm. The first, second and fifth lines, the longer lines, rhyme. The third and fourth shorter lines rhyme. (AABBA)

Contrary to popular belief…not all limericks are dirty. You can have some very clean fun with these spread out on five messages in a row that transition quickly.

How about a limerick contest on St. Patrick’s Day?

Actually, a contest inviting people to submit any of these forms would be a great way to get people involved and might attract participation from people who don’t normally contribute to your messages. Remember, whatever creative content you present, it’s all about attracting and engaging your audience.