Whether they’re working in-house (generating leads, sending and responding to emails, doing various administrative tasks) or out on the road (making in-person calls and conducting product demonstrations), salespeople each work in their own way, according to their own style. So, it can be disorienting when they come in from the cold and interact with the office environment again. Digital signage can be used to make them feel like they are part of a team, which motivates and engages them. And you want them engaged.
Multiple studies show that engaged and motivated employees are more productive, stay with their companies longer, and have more original ideas that benefit the organization. Digital signage creates a sense of unity in the company culture – the screens are everywhere your employees are, and they quickly get used to looking at them for information they need. While the content they’re getting is mainly text, the brain processes it visually. This is one reason why supporting the message with an appealing visual is so important.
Digital signage enhances staff morale, fostering a positive work environment. When salespeople feel valued and confident, they can successfully build trust with clients. Digital displays can effectively support these crucial emotions, helping to create a high-performing team effortlessly.
Studies show that nothing motivates employees more than recognition and achievement. This is especially true for sales teams, where success is key (and might even determine their income). Utilize your screens to showcase top performers, whether they’ve closed a big sale or turned a small order into something much larger. Keep track of progress towards goals such as sales targets with real-time performance data presented in easy-to-understand graphic charts. This level of transparency not only motivates modern workers but also meets their expectations for companies they dedicate their time to.
For people who may be struggling, this data can help you quickly refocus objectives and get the most out of every team member. By effectively managing performance metrics and setting clear goals, you can guide your team towards success and create a high-performing environment that supports both individual growth and overall business success.
Introducing a little friendly competition into the mix can truly elevate the selling process. After all, salespeople are already competitive by nature. By implementing gamification techniques, you can inspire individuals and teams to strive for excellence, ultimately boosting sales performance and overall employee satisfaction.
Happy employees have a good work-life balance. Health tips, current information on traffic and public transportation, weather forecasts – these are all value-added items that are easy to include on your screens, making your signage more relevant to your audience. Your digital signage can include information on in-house events, like team building, but also things happening away from work – a good concert in the area, the opening of a new restaurant, a family day in the city park. Tickets and coupons to venues and events outside the workplace can be prizes in gamified contests.
Utilizing RSS feeds to stay updated on the industry as a whole is essential for your team’s success. It allows them to see their work as part of a larger picture, beyond just their daily tasks. By displaying relevant news items through separate messages or in a scrolling ticker, you can keep your team informed and motivated. This approach not only helps in managing high-performing teams but also supports effective communication within the organization.
Your digital signage can even allow your team to communicate with each other. Employee-generated content lets them share stories of their successes, showing people that, while everyone has the same goals, there are many methods and styles available to get that sale. This lets you create a supportive environment where individuals can showcase their best strategies for achieving success.
Employees have the opportunity to effectively communicate with management, providing valuable input on how to successfully streamline the sales process and enhance the materials utilized in the field. By working together, sales and management can establish a high-performance team that focuses on continuous assessment and improvement, utilizing digital signs for seamless communication.
To truly optimize your team’s performance, it’s essential to conduct an internal study or survey to understand how your people are utilizing their time when they are not actively engaged in selling. By identifying areas where time can be better managed and tasks can be streamlined, you can leverage digital signage to create a more efficient process for them. This will ultimately free up more of their valuable time to focus on contacting potential clients and driving successful outcomes. By implementing these strategies, you can effectively support your team in achieving their goals and building a high-performing sales force.
Your sales team are top performers, and you want them to thrive in their work environment and have a voice in decision-making. Your digital signage system is an invaluable tool for achieving all these things.