There are currently four generations that make up the majority of the workplace, and each of them communicates and responds to technology very differently. If you’re using digital signage, you need to craft your communications to reach each audience in a way that will grab their attention and get them to respond:
- Boomers – Born 1946-1965
Boomers want to express themselves and are very focused on work. They are all about knowing what’s happening and why.
- Generation X – Born 1966-1985
Xers want the big picture, but they also want specifics and transparency. They’re comfortable getting their info in many different formats.
- Millennials – Born 1986-2005
Millennials are not only comfortable with digital communication – they expect it. They are unhappy with push messaging and like info to be interactive.
- Generation Z (Zoomers) – Born 2005-2012
Gen Z can handle a lot of info, quickly, on multiple channels. You can do everything you do for millennials, but even more so.
Need some advice on how you can engage everyone in your workforce? We can help. In the meantime, download our infographic for more detail on how to optimize your digital signage to engage different generations in the workplace:
Want more detail about employee engagement across different age groups? Read the full blog article here.