Masterclass 2: Digital Signage Communications Planning Guide

Putting a digital sign on the wall just isn’t enough – you have to have a digital communications plan in place. Our Masterclass Digital Signage Communications Planning Guide gives you in-depth insights into understanding your target audience and what will engage them. Get practical tips you can put into practice today:

  • COMMUNICATIONS FOR ENGAGEMENT
  • HOW DIGITAL SIGNAGE CAN HELP
    • Use Attractors
    • Design Beautiful Content
    • Plan for Interactivity
    • 12 Steps to Engagement on Digital Signs
  • UNDERSTANDING MOTIVATION
    • Extrinsic Motivations
    • Intrinsic Motivations
  • GENERATIONS IN THE WORKPLACE
    • Baby Boomers
    • Generation X
    • Millennials
    • Generation Z (Zoomers, iGen)
    • 13 Important Facts About Millennials in the Workplace
  • UNDERSTANDING THE NEW WORKFORCE
  • METRICS AND MEASUREMENTS
    • Performance Measurement
    • Key Performance Indicators
    • Employee Metrics
    • Data Visualizations
  • MAKING HUMAN CONNECTIONS
    • Consider Context
    • Employee Recognition
    • 12 Important Facts about Employee Recognition
    • 10 Teams that Benefit from Digital Signs
  • ENGAGING TEAMS
    • Sales
    • Customer Service
    • Management
    • Human Resources
    • IT and Facilities Management
    • 6 Ways Digital Signs Can Boost Productivity
  • BASIC COMMUNICATIONS PLANNING
    • The Six Ds of Communications
    • Understanding Flow
  • PLANNING FOR ROI
    • Measuring Success
    • Call to Action
    • 6 Ideas to Measure Digital Signage Success
  • HUMAN-CENTERED DESIGN
    • Corporate Culture
    • Employee Types
    • The HCD Design Kit

For more communication tips, listen to episodes of our award-winning podcast.