Whether you’re just starting out, or working to make your digital signage better, our Masterclass guide takes you through all of the stages for successful digital signage systems: buying, planning, implementation, maintenance and future considerations. Get practical step-by-step advice for every stage:
- WHAT IS DIGITAL SIGNAGE?
- 15 Real-World Stats that Prove Digital Signage Works
- WHY USE DIGITAL SIGNAGE
- Democratize Communications
- 10 Objections to Digital Signage (and the Responses)
- BEFORE YOU BUY
- Assemble a Team
- Plan It All Out
- Consider Content
- Do a Networking Survey
- Build a Budget
- Choose Software First
- Get Quality Hardware
- 10 Questions to Ask When Buying Digital Signage Software
- Determine Displays
- GETTING UP & RUNNING
- 16 Start-Up Tips
- Top 6 Mistakes When Buying Digital Signage
- Launch a Pilot
- Define Roles
- Train Your Team
- Set Naming Conventions
- Publish Policies
- MAINTAINING MOMENTUM
- Keep it Simple
- Have a Champion
- Content is King
- Measure Success
- 8 Methods for Measurable Call to Action
- Update Regularly
- Refresh Training
- Enhance & Expand
- Offset Costs
- 11 Ways to Fail at Digital Signage
- Top 7 Mistakes Once You Have Digital Signage
- FURTHER CONSIDERATIONS
- Enterprise Features
- Alert Notifications
- 7 Steps to a Crisis Communications Plan
- TODAY & TOMORROW: DIGITAL SIGNAGE TRENDS
- Current Trends in Digital Signage
- Digital Signage in the Near Future
- How to Get Started