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Visix 2009
Expression Awards
 Call
for Entries
Visix is
now accepting submissions for the
2009
Expression Awards!
Dynamic
visual communications don't just convey information - they excite,
motivate and persuade audiences to move beyond the message to
consideration and action.
Well-planned and creatively-crafted visual communication campaigns serve
everyone in an organization by supporting corporate culture and
objectives, conveying timely updates, and improving understanding of
goals and processes at every level. Successful communications express
excellence in both graphic and strategic design.
Last year,
we launched these awards to overwhelming positive response from our
customers – over 100 entries showcased our clients' work. For 2009,
we’ve added new categories (and dropped some that weren’t so popular) to
make the awards better match your efforts.
Winners
can be from small or large organizations. They can be created by
professional designers and communicators, or by students, administrators
and HR assistants.
A winning
entry:
.
Sets clear objectives for the communication
.
Shows an understanding of the target audience
.
Uses clever, appealing design
.
Communicates the message clearly
.
Measures the success against goals
2009
Expression Award winners receive:
.
FREE one-year subscription to any Visix data feed service
.
The entire Visix xtras™ background library on CD
.
One (1) $100 American Express gift card
.
A mounted, personalized Expression Award
.
Recognition in Visix's e-newsletter, website and press release
announcing winners
.
Recognition in Gary Kayye’s rAVe DS newsletter
.
Featured publication of the winning entry on the Visix User Forum
.
Use of the official 2009 Expression Award winner logo
2009
Expression Award Categories:
.
Best Original - Still Bulletin
.
Best Remix - Still Bulletin
.
Best Original - Motion Content
.
Best Remix – Motion Content
.
Best Composite Layout
.
Best Visual Communications Campaign
Get details on award categories here.
ELIGIBILITY
Your entry must:
. Be specific to the Visix AxisTV software
application. Content used for competitors
systems is not eligible.
. Meet entry deadlines.
. Be entered in the appropriate award
category for consideration.
. Include all entry components, as
detailed for each award category.
. Have been created between March 1, 2008,
and the entry deadline of June 26,
2009.
. Include permission acknowledgement for
use of any components not originally
created by yourself or your
organization – syndicated, borrowed, reprinted or stock
materials.
(Entrants assume all risk as to permissions. See entry form.)
. Include permission acknowledgement for
Visix to reprint, publish, and/or post
content samples on our
website, user forum and/or in press releases related to the
promotion of the Visix Expression Awards.
. There are six (6) award categories. Some
entries in the still or motion categories
may also be components of the
best layout or campaign categories. Review the a
award category
descriptions carefully to determine the appropriate category for
your
entry.
SUBMIT A SEPARATE ENTRY FORM FOR EACH ENTRY.
If you are unsure as to the appropriate
award category to choose, or need assistance with your entry, please
contact
marketing@visix.com with questions.
JUDGING
CRITERIA
Three (3)
finalists and (1) winner in each award category will be chosen by a
panel of judges who will assess entries against defined criteria for
that category. Our 2009 Expression Award judges are:
.
Jesse Baldwin: Owner/Designer/Video Director, Pickle Creative
.
Gary Kayye: Founder of Kayye Consulting and Author/Publisher of rAVe
Publications
.
Ellyce Kelly: Communications and Public Relations Specialist, Visix,
Inc.
.
Debbie Wilson-DeWitt: Marketing Communications Manager, Visix, Inc.
Judges evaluate
both your content sample and the information provided on the entry form
pertaining to planning, execution and measurement of objectives.
For all
categories, content design is worth 60%, while additional information
about strategy and measurement is worth 40%.
Judges will not
consider entries that do not meet the eligibility guidelines.
AWARD CATEGORIES
Award 1: Best
Original - Still Bulletin
An original still
bulletin is a flat, non-animated graphic including text and graphics
generated by your organization and does not use any stock
art/photography, clip art, or any other elements borrowed from an
outside source. Still bulletins can be submitted in any aspect ratio in
JPG, TIF, GIF, PNG, WMF or BMP formats.
Award 2:
Best Remix - Still Bulletin
A remixed
bulletin is a flat, non-animated graphic that combines your original
elements with stock art/photography, clip art, or any other elements
borrowed from an outside source. Still bulletins can be submitted in any
aspect ratio in JPG, TIF, GIF, PNG, WMF or BMP formats.
Award 3:
Best Original - Motion Content
An original in
the motion content category is an animated graphic including text and
graphics generated by your organization and does not use any stock
art/photography, clip art, or any other elements borrowed from an
outside source. Motion content can be videos, Flash animations or Flash
charting for data visualization of database information. Motion entries
should be submitted as AVI, MPEG 1 or 2, WMV or SWF files.
Award 4:
Best Remix – Motion Content
A remix in the
motion content category is an animated graphic that combines your
original elements with any stock art/photography, clip art, or any other
elements borrowed from an outside source. Motion content can be videos,
Flash animations or Flash charting for data visualization of database
information. Motion entries should be submitted as AVI, MPEG 1 or 2, WMV
or SWF files.
Award 5:
Best Composite Layout
We want to see
how your various content pieces look when their combined on the screen.
A composite layout includes at least two content elements (wallpaper,
bulletin, motion content, data feed, weather, cable or streaming feed,
etc.) juxtaposed at full screen resolution. Your layout must contain a
minimum of one original, not remixed, element. Submit your composite
layout as a JPG, TIF, GIF, PNG, WMF, BMP, or as digital photo of a
screen showing the entire layout. (Hint – the quality of your photo may
influence the judges’ perception of the layout quality.)
Award 6: Best
Visual Communications Campaign
How are you combining your visual
communications with other mediums? The best visual communications
campaign will consist of a minimum of three items forming a single
campaign, at least one of which is an original design
created specifically for use in AxisTV. The other components can be
printed items, web content, or any other extension of the same campaign.
We want to see how you’re unifying your communications across mediums.
ENTRY
CHECKLIST
□
Submit your entry form via email by 5:00 p.m. on June 26, 2009.
□
Attach your content sample in one of the specified formats listed under
the
category
details to the email containing its entry form.
□
If
submitting a content sample using any stock art/photography, clip art,
or any
other
elements borrowed from an outside source – check the remix permission
acknowledgement on the entry form.
□
For
all entries, check the Visix reprint permission acknowledgement on the
entry form.
Email your entry
form to
marketing@visix.com.
Use the subject
line: 2009 Expression Awards Entry – award category – organization
name.
Submit a separate
email for each entry.
You will receive
an email confirming receipt of your entry within 48 hours. If entry
items are missing, we cannot guarantee that we will inform you of the
omissions and your entry may not be considered.
Download the entry form now!
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