What is digital signage?

When people say “digital signage” or “electronic signage”, they’re talking about digital displays used to inform and persuade, and it’s popping up in public spaces all over the world. Retailers and transit systems using digital signage are increasingly common, and every day more and more campuses, government institutions and corporations are finding their own ways to benefit from this increasingly affordable technology.

Our digital sign software can be used in any environment… lobby reception, student lounges, cafeterias, break rooms, call centers, elevator banks, manufacturing floors, meeting rooms…virtually any public space or network. And Visix takes digital signage beyond large displays, believing that anything with a screen can be a digital sign – desktops, RSS readers, smartphones and more.

Companies use digital signage to welcome visitors, show meeting schedules, or tell employees what’s for lunch. Maybe students are reminded that registration ends tomorrow or directed to interactive wayfinding on touchscreens to find their way around campus. As the day comes to a close, screens in your facility might show local weather and traffic so that people can plan their commutes. What you show is really only limited by what you can imagine and create.

>> Download our white paper to see what’s included in a digital signage system and how it can benefit your organization.

What are the benefits of digital signage?

To communicate with people, you have to get their attention. Watching TV and using computers has trained us to look at screens for information, so digital signage is a natural choice for reaching large audiences. It’s also better than email, printed posters, and bulletin boards because:

  • You can deliver breaking news in real-time
  • Screens are bright and show motion
  • You can have multiple things on a screen at once
  • You can change what’s on the screen throughout the day
  • It’s cheaper than print for big audiences
  • It’s better than print for green reasons

Each reason for communicating will have its own benefits:

  • To compel – student organizations and activities, benefits enrollment, charity drives
  • To inform – new policies at work, classes and training dates, wayfinding and directories, weather and news
  • To motivate – recognition and reward programs, stock prices and profit-sharing schemes, internal contests
  • To include – welcome messages, new hire and birthday announcements, community and social activities
  • To recognize – organization and individual achievements, safety benchmarks, sports teams stats
  • To warn – severe weather, fire and other emergencies, security threats

>> This white paper gives you step-by-step info on how to plan, implement and maintain a great digital signage solution.

Why do I need a digital signage solution?

Digital signage not only informs and engages more people through creative presentation, but also reaches them instantly and reliably – and messages can be updated or retired in real-time. It is a modern approach to corporate communications that draws in viewers with bright, animated graphics and interactivity.

These tools also improve your emergency preparedness by giving you a powerful and flexible tool to deliver security and weather alerts speedily. No matter how detailed or from what source, messages can be distributed in seconds.

>> Read our white paper about why audience engagement matters to your bottom line, and how digital signage can help.

Why choose Visix over other digital signage software providers?

Visix digital signage software allows you to create, import and manage your messages, alerts and media; schedule those messages to appear on the displays or portable devices that you select; and deliver them to your audience within minutes.

Unlike other digital signage providers, at Visix, we concentrate on organizational communications. We don’t dumb down retail or advertising software – we build our products with campuses and businesses in mind – whether you’re driving a single screen or need enterprise-level communications across your organization. We also believe in making digital signage as easy as possible for our clients. Our software offers the industry’s friendliest user interface with straight-forward and intuitive navigation, and all of our products and services are built to help make your communications more efficient and effective:

  • Feature-rich software applications
  • Browser-based, user-friendly interface
  • Animated templates and coordinated themes
  • Affordable, attractive interactive wayfinding
  • CAP-compliant alert notifications
  • Dedicated consulting and creative services
  • Easy implementation and training
  • Superior support agreements
  • Power over Ethernet room signs
  • RSS and desktop delivery
  • Enterprise scalability
  • Competitive pricing
  • Over 30 years of experience
  • Dedicated to 100% customer satisfaction

More than 3,000 clients and 1000 campuses already use Visix digital signage software to deliver content to tens of thousands of endpoints.

>> Learn more about what makes Visix unique.

What's the advantage of web-based over native applications?

We believe in making digital signage as easy as possible for our clients. One of the ways we do this is by providing browser-based software. This means that our content management software lives on one machine that’s on your network or the web so that more people can access it for faster, easier communications.

>> We go into more specifics about native vs. web applications in this blog post.

What kind of content can I show on my digital signs?

All of our digital signage software let’s you create beautiful content within the application or leverage existing media and skill sets by importing popular file formats:

  • Text and graphics
  • Video and Flash with audio
  • PowerPoint
  • Event schedules
  • Interactive wayfinding and directories
  • Weather, news and stock updates
  • Alert notifications
  • Web pages
  • Polls, surveys and contests
  • Cable feeds and streaming
  • Social media and other RSS feeds
  • …and more

You can also use interactive digital signage for wayfinding maps and directories, menu boards, queuing systems, donor boards and more. If you need assistance creating or supplementing your content to keep communications fresh, our digital signage content designers can help.

>> Our white paper explains some of the most popular content ideas for digital signage.

Can I use digital signage for alert notifications?

Yes, Visix software supports CAP-compliant alert triggers. Our digital signage software alert modules allow for manual alert overrides using the software interface and provides three ways that integrated third-party systems can automatically trigger your alert notices – by posting CAP (Common Alerting Protocol) messages to an content manager, by communicating with the available API, or by sending emails to the content manager. These external systems can include mass notification and text messaging services, emergency notification systems, public address systems, and others.

>> Read our white paper about crisis communications planning for a more detailed explanation of CAP alerts for digital signs.

Are we limited in the number of displays we can use?

The short answer is no, there is no limit. The number of displays you can support is only limited by the software application you purchase and the number of media players you use.

Our AxisTV digital signage software is available in three scalable applications – Standard, Professional and Enterprise. Standard can support three channel players, Professional up to 75 channel players with optional licenses, and Enterprise up to 4,000 channel players with optional licenses. Because our software is browser-based, as many people as you want can create and manage content.

The output of any media player can be distributed to practically any number of displays through signal distribution amplifiers, switchers, routers, transmitters and receivers, or cable systems. Our publishers allow you to push content to desktops and RSS readers, adding endpoints without player hardware.

How long will it take me to learn to use the system?

After just two hours of online training, you’ll be able to create, import and schedule content and manage your media libraries and playlists. Another two hours shows you how to create beautiful templates and layouts, and our final two hours of standardized training teaches you how to create user roles, configure system settings and perform other administrative tasks. That’s less than one work day to learn our software!

We also offer on-site and custom training sessions to focus on your particular areas of interest.

How much does digital signage cost?

The cost of digital signage can vary, depending on your needs. We offer a range of pricing options from monthly hosted fees to building and campus packages, enterprise site licenses to a la carte pricing. Your price will depend on the number of licenses you need and whether or not you take advantage of our affordable services and support options. We’re happy to provide a quote for you and answer specific technical questions.

>> Download our AxisTV Digital Signage Pricing guide for more details.

Do I have to buy special hardware?

Visix products are deliverable as a software-only applications or as integrated solutions. It’s up to you! Visix can provide imaged hardware or you can configure our software on your own components. We work with a select group of digital signage technology firms and AV/IT integrators to manage integrated projects that marry our technologies with other manufactured devices and provide superior integration services.

How often will I have to update the software?

Updating your Visix digital signage applications to a more current version can improve system performance, expand functionality and provide you with new tools to reach your audience. We are committed to three to four enhancement and/or feature releases every twelve months and updating are easy with downloadable files and help from our support team.

The most affordable way to ensure you always have the latest versions of Visix digital signage software is to make a small investment in a Software Support & Maintenance Subscription. This provides priority support, free software updates and a host of other benefits at a fraction of the cost of competitor’s support agreements.

>> You can see more detail about our Software Support & Maintenance Subscription in this blog post.