Step-by-Step Advice for Crafting Digital Signage Content

The whole point of digital signage content is to get your audience to stop, pay attention and take whatever action your message asks them to (your Call to Action). You need the right communications to engage people, and that means the right content. But the word “content” represents a large category and can mean many different things – it could be text with images, video, interactive, mobile, externally sourced, internally generated or part of a gamified campaign. You can even use certain types of content to measure the effectiveness of your digital signage while entertaining viewers.

You want to engage people – study after study shows that employees who are engaged work longer and harder; students who are engaged are more successful academically; and even members of the public report positive experiences and attitudes towards a brand when they become engaged with it. Not matter what kind of organization you have, you want people to feel like they’re part of who you are and what you do. And there’s no more powerful tool for that than digital signage.

With such a vast array of options and tools available, it might seem a daunting task to figure out which content type is best for a particular communication. Read our digital signage white paper that examines different types of content to help you better decide which ones to use when, and for practical advice about how to craft compelling text, images, video and feeds for digital signs:

  • Increasing Engagement with the Right Content
  • Text
    • Legible
    • Readable
    • Actionable
    • Memorable
  • Keywords
    • Trends
    • Vocabulary
  • Images
    • 6 Easy Digital Design Tips for Non-Designers
    • Take Your Own Photos
      • Resolution
      • Light
      • Composition
      • Further Considerations
    • Internal Sources
  • Movement
    • Cinemagraphs
    • Video
      • Shoot Your Own
      • Mix it Up
    • Attractors
  • Infotainment
  • Automated Content
    • 10 Automated Messages You Should Be Showing
    • News-in-Pictures
    • Financial Feeds
    • Social Media
      • Customized
      • Controlled
    • Webpage Messages
  • Digital Signage Profiles
  • Audience Polls
  • Gamification
  • Interactive
    • Touchscreens
    • Mobile
  • 6 Tips to Guarantee People Look at Your Digital Signs
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