The SEGD website says, “XGD (Experiential Graphic Design) activates, informs and organizes the way we live, work, play and learn…. (Designers) shape experiences that orient, inform, educate and delight users and visitors.”
Digital signage augments and enhances these principles and goals in spaces that people move through or congregate in. It’s modern, flexible, dynamic and responsive.
Digital signage is not just a buzz word, and it’s not something new. Everywhere you go today, you see screens. They are on walls, in lobbies, at elevator banks, in cafes and restaurants, in shop windows, at public transit stops (and even on the public transit itself) and, perhaps more ubiquitously, in just about every person’s hand. Digital presentation of information is clearly one of the defining characteristics of the 21st century. Our environments already communicate with us.
Institutions, organizations, companies and universities worldwide have found immense benefits from using digital signage for both their internal and external communications. Messages are presented in a timely way, with an engaging, modern look.
A digital signage system is dynamic and adaptable, allowing real-time updates, so information is always current, and replaces time-consuming and expensive printing costs. Think of every kind of communication an organization might need, and digital signage covers them all.
If you’re an Experiential Graphic Designer, read our white paper for a good overview of digital signage through the four most important topics: Technology, Infrastructure, Content and Ownership. We’ll give you a basic primer, tips on planning a strategy and choosing a system, as well as interactive project ideas.