8 Ideas to Measure Digital Signage Success

After you’ve installed your digital signage system, the job isn’t done. You’ll need to take stock periodically to determine if your messages are effective and interesting to your audience. In order to generate measurable data, you have to engage your audience and get them to participate. This will get you the data you need to determine ROI for digital signage success.

Include a call to action in each digital signage message that asks your viewer to take the next step. With a dedicated action item tied to each message, you can easily see results. In our infographic, we give you eight tools to generate both interest and valuable ROI stats:

  • QR tags
  • Dedicated URLs
  • Coupon codes
  • Smartphone snaps
  • SMS messaging
  • Surveys and polls
  • Social media
  • Bluetooth triggers

To get more expert advice, contact us. In the meantime, grab our infographic for handy tips on how you can measure your digital signage success:

>> Download the Infographic PDF

8 digital signage ideas for ROI infographic

Wondering why you should care about digital signage cost vs. ROI? Read our white paper.