Are you trying to improve employee engagement with digital signs? The first step to engagement is attracting people’s attention. Because, if your viewers don’t tune in, then you’ve missed an opportunity to engage them. We can help with tips to guarantee people look at your screens.
Successful visual communications are a combination of great content, beautiful design and showing your messages in the right place at the right time. In our infographic, we expand on these six important tips:
Design beautiful content
Good content means attractive, clear messages that grab attention, are easily understood, and motivate people to do something. Be fun and creative in your designs, and include motion whenever possible to catch the eye.
Show something new
We all ignore that poster from six months ago, and it’s no different with digital signs. People will look for new information, and if they don’t see it each time they tune in, they’ll eventually tune out.
Change layouts
Moving things around on screen is a great way to catch the eye of passers-by. Even if your playlist isn’t changing, moving it around on screen can “trick” viewers into believing they’re seeing something new so they pay attention.
Use visual hooks
Show date and time, weather, breaking news and event schedules. As people rely on your digital signs for this information, they’ll tune in more frequently to see these items, and see your other announcements as well.
Limit playlists
Since your audience is on the move, you can’t expect them to see every item in a thirty item playlist. Keep your playlists small and show messages more frequently so they get as much exposure as possible.
Include a call to action
You don’t just want your audience to see messages, you want them to react to them in some way. Include clear directions in your messages, so they know how to get more info, take the next step or
give feedback.
To get started engaging your employees today, contact Visix. In the meantime, grab our infographic for some handy tips to draw attention to your screens:
Need a little more direction? Read our white paper for great digital signage on Day 1.