A selfie is a self-portrait or group photo featuring the photographer, typically taken with a hand-held smartphone or digital camera. They’re mostly shared on social networking sites like Facebook, Google+, Instagram, Snapchat, Tumblr and Twitter. However, you can take advantage of the selfie trend to post digital sign photos that reach out and engage your audience.
Millennials are 18-34 year-olds who account for approximately 80 million Americans. They are easily becoming the most powerful demographic due to their influence on trend setting and buying, and they’re the first generation to be completely digitally based. Millennials love selfies.
People love to see themselves in pictures, and photos are one of the most attractive elements you can use on your digital signs to draw attention. Here are some ideas for traditional and non-traditional selfies for your signs:
- Show selfies from a recent event. If you’ve had a charity walk or a campus concert, why not show off some of the fun? This is a great way to build good will for the cause, organization or event that has already happened, as well as attract attendees to their next event.
- Feature a selfie with an employee or student of the week. Combine the photo with some fun facts about that person.
- Integrate social media sites into your signs. If you already allow image posts and selfies on your Facebook or Twitter channel, why not share them on screen? (See more here on best practices for social media on digital signage.)
- Have a selfie contest. If you’re trying to engage more of your digital signage audience, try a selfie contest on social media with winners posted on your screens. This will encourage participants to check the screens, and they might just trip over a message or two in the process.
Don’t forget to give your audience some context for the photos. Check out our article on digital signage images here for some tips.
Here are some other great ways people are using selfies on digital signs: