|
Newsletter Archives
 Text
Express: Relevant Content Fast
Continuing our series of content tips, this
month we look at fast, accessible text resources for bulletins and
tickers.
Press Releases
Does your organization publish press
releases on a regular basis? Do you receive newsletters or press
releases from industry associations? Why not copy and paste current
headlines into bulletins and tickers? Keep internal and external
audiences informed about the latest news in your organization or
industry by sharing relevant topics.
This is a great way to keep your audience
engaged by providing “hot off the press” announcements. Viewers will
come to rely on your displays as a trusted source of information,
assuring that your other bulletins receive the frequent and keen
attention they deserve.
!
Remember to always site your source -
include a Web address in your bulletin or ticker so interested viewers
can follow up on the entire story.
Publications
Reading an interesting book on work-life
balance? Just received the latest copy of the Wall Street Journal? How
about the feature article in your monthly association magazine? If you
find these subjects interesting and relevant to your environment, it’s
likely that your audience will, too.
In addition to delivering breaking news,
sharing editorial copy is an effective way to round out your visual
communications, adding a broader quality to the content that your
audience experiences. Step outside the boundaries of the bullhorn to
provide more expansive topics that your audience can connect with.
!
Again, remember to always site your source
and check out any copyright issues before using publication excerpts in
a commercial setting.
 RSS
Feeds
Many organizations and individuals use RSS
reader software to receive frequent updates from a wide range of
providers. Why not share RSS text with your viewers?
Topics including news, sports, business,
weather, finance, health, entertainment and more can be routed to your
digital signage system to automatically create tickers and bulletins.
RSS also allows you to deliver messages to any RSS-enabled device, such
as digital picture frames, cell phones, desktop messengers, iPods®,
Blackberry's®, and other portable devices.
!
Remember to check the terms & conditions of
your RSS agreement. You likely need a license to rebroadcast the
information.
If you are looking for readily accessible text
content that’s of interest to your audience, it’s likely that you
already have a plethora of information waiting for you on your shelf or
delivered to you on a regular basis.
See our other content tips:
►
Pixel-to-Pixel:
Content You Already Have
►
Content Tip: Converting Print to Pixels
►
Timing is Everything: Deliver Data Feeds
►
Reach Out:
Deliver Community Communications
►
Right on Time: Deliver Event Schedules
►
Share the Knowledge: Deliver "How to"
Messages
Copyright 2007. Visix, Inc. All rights reserved.
|
