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Newsletter Archives
Content Tip: Converting Print to Pixels
Why not convert those handbills to
bulletins? If you’re printing posters or direct mailers, how about
publishing them on your visual communications system? It’s fast and easy
to convert print to pixels.
It’s a good idea to share any outbound
marketing with internal staffers so that everyone, from the receptionist
to the warehouse, will know about your current promotions and be able to
talk about them and direct enquiries to the appropriate person in your
team. With a little creativity and cooperation, you can turn your print
campaigns into exciting content for your messaging system.
The first step is to ask whoever creates the
print piece to provide you with an electronic version of the finished
file. Once you have it, there are several options for converting it to
usable content:
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Optimally, your source can provide a
graphic file in your desired resolution and size. Simply import the
file.
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If your creative team gives you a
graphic that doesn’t meet your specifications, use some simple photo
manipulation software to resize and rearrange the layout into a
useable format before importing.
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If you are given a file that cannot be
imported, and you don’t have access to photo manipulation software,
try this little trick:
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Open the file so that the entire
graphic is visible on your computer screen. Make it fill as much
of your screen as you can without cutting off any of the desired
image.
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You can capture anything on your
computer screen by pressing ALT + Print Screen. This acts as a
COPY command, and will take a “snapshot” of your screen.
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Open PowerPoint® and use Page Setup
to create a blank slide that is the desired size of your
finished graphic.
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Use the PASTE command to paste your
snapshot into the blank slide. Now use the Picture Toolbar to
crop out unwanted borders and size the image to fill the
PowerPoint® slide area.
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With the Visix Import PowerPoint®
feature, you can directly import your graphic. You can also save
your slide as a JPEG and import into your messaging system that
way.
Converting print campaigns to visual
messages is sure to bolster your content library and your communications
success.
Copyright 2006. Visix, Inc. All rights reserved.
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