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Buying Guide
Let's play 20 questions...
Before purchasing a visual communications
system, you might explore the following questions. Your answers can help
determine the type and quantity of system components you need, and serve
to inspire benchmarks for measuring the success of your visual
communications campaigns in the future.
1. On average, how many people are you attempting to reach with your
communications?
2. How many audiences do you have (internal, external, stakeholders) and
what technologies do they use for communications, information and
entertainment?
3. Do you track the success of communications in your organization? (How
many people open email announcements? How many people visit Intranet or
Internet postings? What percentage of your target audience attends
events that you promote?)
4. On average, how much activity, attendance or revenue does each
campaign generate?
5. If you could better target marketing efforts, do you think you could
increase the likelihood of attendance, satisfaction or cross-selling
opportunities? What increase would you expect?
6. How much time is spent each month managing traditional communication
mediums like print, Intranet, Internet or email campaigns?
7. What is the average cost per labor hour? How effective are these
media?
8. If you implement a visual communications system, can it replace any
of these existing media?
9. What would the cost savings be for eliminating them, including
production time, printing, delivery and disposal?
10. How frequently do you change printed signs, bulletin boards or
schedules? What are the associated costs?
11. Have you considered the environmental impact of printed
communications?
12. Is there any value in delivering announcements and alerts
instantaneously?
13. How can this technology fit into your emergency preparedness plans?
14. Could you use existing TVs to deliver more than just video, cable or
satellite signals?
15. If you were able to better educate and entertain your audience, do
you believe that you would increase overall morale? Would it be
reasonable to expect to retain or acquire one person per month as a
result?
16. Would it be beneficial to raise awareness of your organization’s
involvement in the local community?
17. What would it be worth to you to update or modernize your brand
image?
18. Would it be valuable to your organization to use the same visual
communication displays for teleconferencing, web-training and or video
announcements?
19. Are productivity or safety measures important to your organization?
What communication techniques do you use to improve productivity and
safety?
20. What media do you use to recognize outstanding performance?
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