Hotel Digital Signage

Market Solutions > Hotel & Conference Digital Signage > Crowne Plaza Hotel Buckhead Case Study

CROWNE PLAZA BUCKHEAD : WOWING THE CROWDS

Crowne Plaza Buckhead in Atlanta, Georgia is using Visix digital signage to wow their clients and guests with innovative, dynamic content. The facility hosts a non-stop stream of prestigious clientele for hotel stays, meetings, conventions and social events. In this busy, specialized environment, current information is not a luxury – it’s a necessity.

Crowne decided to dramatically improve the appearance and delivery of guest information by upgrading their reader board system. They decided on AxisTV digital signage software and are now running the Professional edition to manage and deliver content to remotely located displays throughout their venue.

“AxisTV has brought our hotel into the technology age. It allows us to compete with larger convention centers because the sophistication of the system overwhelms customers on our sales tour. They have confidence in the professionalism they see,” says Thomas DeSousa, General Manager.

Crowne has a total of thirteen displays showing content from AxisTV. A prominent 42-inch screen in the lobby runs a single bulletin with an informative ticker below, and also shows news programs. “The system gets away from traditional non-personalized reader boards,” continues DeSousa.

The hotel also uses AxisTV to deliver event schedule information to nine MeetingMinder™ room signs mounted outside each salon door with architectural covers painted to match the door frame trim. The remainder of displays are strategically placed in ballrooms and prefunction space to keep clients updated.

Crowne uses tickers and multiple content blocks with unique play lists to keep their digital signage exciting. Content includes welcome notices with client logos, event and hotel information, room schedules, news and announcements, and a popular “Company of the Month” program. They employ the AxisTV Schedule Display Option to create and manage event schedules and the Video Window Option for overlaying live and pre-recorded video.

The hotel has turned their AxisTV system into a profit center, charging a nominal fee to run commercials and special content for event customers. “It’s also phenomenal for social events,” continues DeSousa. “We put up welcome bulletins, photos and sometimes play videos for weddings and parties.”

Crowne also has a Software Maintenance Agreement in place for servicing and upgrading their messaging system, but haven’t had to make much use of it. “The late hour service has been fabulous, but we really haven’t had many problems with the system,” says DeSousa. “It’s awesome. It’s a great system.”