We understand that coming up with fresh, easy digital signage content ideas on a daily basis is a challenge. And, if you let your content get stale, you’ll lose viewers. If people see the same things on your screens, in the same place every time, they’ll tune out. That’s why it’s important to always keep your content fresh.
But just changing and adding new messages isn’t enough. You also need to change the layout on screens at least a few times a day, and think about a refresh at least annually.
Here’s a quick list for inspiration. Bookmark this page for when you need a brain boost!
For even more ideas, read our white paper.
- Announcements
- Date and time
- Tickers
- Weather and Traffic
- Alerts
- PowerPoint
- Webpages
- News headlines
- Videos and animation
- Print marketing
- “How to” instructions
- Loyalty programs
- Images and graphics
- Community/industry news
- Event schedules
- Stats and charts
- Wayfinding
- RSS Feeds
- Polls and surveys
- Social media
- Shuttle mapping
- Audio
- Streaming video
- Television feeds
- Advertising
- Business hours
- Visitor welcomes
- Speaker bios
- Lectures
- Contests
- Staff/student profiles
- Press releases
- Volunteer drives
- Entertainment programs
- Event promotions
- Stock updates
- Sports scores
- Kudos and feedback
- Awards and honors
- Health tips
- FAQs
- Donor thanks
- HR and benefits
- Out of office schedules
- Birthdays/anniversaries
- Club meetings
- Menus
- Holiday closings
- Internships and scholarships
- Test schedules
- Pool hours and location
- Safety tips and milestones
- Article highlights
Remember that it’s important to keep your content new and engaging, so you’ll want to jot down your own digital signage content ideas and keep them handy for when you need to freshen up your screens.