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Transportation
UPS: Delivering
Upgraded Communications
UPS was so pleased with
AxisTV after using it for several years at its corporate headquarters in
Atlanta, they knew only one thing could improve upon it: an AxisTV
upgrade.
Employee Resources
Manager, Kelli Barley put it simply. “We knew it and we liked it. This
new version gives us more options, additional graphics capabilities, and
more options for fonts and colors.”
When talking about
AxisTV version 6.6, Barley stresses one term: user-friendly. Rather than
relying on video or graphic artists, UPS can have its communications
department create content quickly and easily. “I have two communications
specialists that work for me who design templates that go up on screen,
then through the content management portion of the software, our
supervisor goes in and approves content. After she approves it, it goes
live,” explained Barley.
Barley’s team was able
to integrate AxisTV with a conference room scheduler they were already
using. As a result, conference room availability is more accessible and
up to date by the minute, without requiring upkeep from the
communications department.
AxisTV serves anywhere
from 2500-3000 employees in the Atlanta headquarters, and according to
Barley they’ve noticed the enhanced graphics and appreciate that they
see multiple messages on screen instead of just one. “We have a lot to
communicate and we like to vary our options. The TVs are located where
people are standing or spending time. It allows us to reach them without
wasting paper.”
The advantages of using
AxisTV to reach employees are interrelated. AxisTV allows them to drive
content to electronic media rather than print, so the communication team
spends less time and consumes less paper, which is not only more cost
effective, it also supports the company’s aims to be more
environmentally friendly.
Engaging
employees and getting them involved
 For employee
communications, AxisTV also helps execute on the intangibles that
communications teams are expected to deliver. Because her team can
easily import PowerPoint® slides from other departments, it encourages
employee participation in sharing company news. It’s also an additional
way to celebrate their contributions.
“We recently finished a
community service event, ‘100 Days Of Caring’ where we volunteered in
the community. We asked each department to send pictures and how many
hours they logged, and we used a split screen to present the various
things they accomplished.”
AxisTV also helps
connect employees to distant events. When UPS celebrated its 100-year
anniversary in 2007, executives were videotaped at a special Founder’s
Day event where it all began, in Seattle, Washington. When the
anniversary was celebrated at the Atlanta office, footage from the
Seattle event was shared with employees.
Barley's team broadcasts
to
nearly 20 screens using 10 Visix Channel Players, and she’s looking
forward to putting more of AxisTV’s capabilities to use in the future.
“We want to start pulling in traffic and weather, maybe CNN or other
news stations as company news hits the market - using more to connect the
outside to the inside.”
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