Eli Lilly
Federal Credit Union: Big Campaigns with Less Burden
There’s one thing that
that Art Director Ross Graham of Eli Lilly Federal Credit Union (ELFCU)
likes most about AxisTV: it works.
“We investigated another product marketed
directly toward credit unions, with video rate boards, poster displays,
things like that. It just didn’t work. We couldn’t get it to do what it
was supposed to.”
ELFCU is a major
employer in Indiana, and the Eli Lilly Federal Credit Union has six
branches throughout the state. “We’re looking for different ways to
control messaging in different branches,” he said. “It’s hard to get out
to make sure one branch is doing what it’s supposed to be doing with
posters.”
Today Graham uses one
channel player to distribute content to a lobby monitor in three of its
geographically dispersed locations, adapting print campaigns and weekly
changes in loan or CD rates.
He says the creative
concept normally starts with the print campaign. “I just import the
graphics I've already built into a PhotoShop® document of predetermined
size, one that fits perfectly on the AxisTV screens. I can move things
around and make it look as good as possible for the screen. For stills,
I just save out a flattened PhotoShop® document to a shared server, and
then upload it within the AxisTV interface. For managing content on
video screens, it’s perfect.”
Graham says the system
is also good to have when people come to him with messaging that needs
to be shared immediately. He says that by not having to have it printed,
the message is up within an hour.
But for Graham, the scheduler is
particularly time saving. “I love that I can work on things days and
weeks in advance and just have the AxisTV scheduler manage when the
promotion is running. It flips the graphic on when it's told, and shuts
it off weeks later when the promotion is over.”
One of the branches with AxisTV is public,
but the other two are on-site at Lilly facilities. In addition to
promotions for financial products, rate boards and motion graphics to
promote basic branding, the credit union chose to use AxisTV’s weather
plug-in to let employees and visiting members know about outside
conditions. “All our signage competes with other signage telling them
what’s going on. So we needed something to break through,” he said. “The
monitors look sharp - really slick. They’re grabbing people’s
attention.”
Graham was quickly sold on AxisTV. “The people that came to show it to
us knew what they were doing, they knew what they were talking about
with the technology. They walked you through everything.” If the Credit
Union expands, Graham expects AxisTV will come along. “We’ve got three
more branches that don’t have the system yet, and I hope to put it there
this year.”
“AxisTV's product allows
for really crazy simple uploading of graphics for immediate response on
the system. Awesome. Plus ... if we want, it can get more complicated
... but we're not there yet.”
